This is what is written on the About page of Lolita magazine's website:
LOLITA magazine is a new playful photo zine about girls. Entirely handmade as a limited edition print zine, as well as an online magazine, Jolijn Snijders (founder of I LOVE FAKE magazine) literally went back to the drawing board in search to create a fresh, original look as a D.I.Y. format playing with illustration, old school copy machines, hand written typo and lots of pretty [young] girls shot by photographers worldwide.
Here are some quotes from the magazine:
"Lolita is young, fun and bright! And makes me happy to be a girl!"
".... playful and innocent: two keywords a lolita girl must have in our eyes."
"Lolita means a perfect mix between playfulness and innocence; a young carefree girl who knows how to enjoy life."
And there's a magazine Vimeo video