NABOKV-L post 0014225, Thu, 30 Nov 2006 07:21:20 -0800

poetry of brand names?
Silly, but interesting, postscript to Jansy's song of exile:

I was surprised yesterday to find Pushkin's image and words used in an
advertisement for Breguet watches. This morning I'm unable to find the darn
thing (half page recto, but where?)

But in looking on the 'net for the image (unsuccessfully) I found a very
interesting essay by Peter Lubin on "The Poetry of Brand Names" which
besides Pushkin also gives examples from Baudelaire and Mandel'shtam who
are quoted in original Russian and French. Interesting.

Have appended as a word.doc


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